If there is an industry standard term, try a common term. This is especially important if you're searching materials written for a general audience rather than an academic or business audience.
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Now that you’ve identified a general topic area, it’s time to develop it into a research question. Your background research should help with this step- consider questions you have about your topic that you’d like to explore. All research starts with a question!
In order to create an effective argument, you will need to focus on a specific aspect of your topic. Usually you will find that your topic starts out very broad ("alternative energy") and you'll need to narrow it down (perhaps to a specific alternative energy source like wind, solar, renewables, hydropower, etc.). Always pay attention to your instructor's guidance and assignment requirements while developing a research question.
The following video from Western Kentucky University provides a quick overview to developing a research question: