Different types of publications have different purposes and different audiences. When we talk about journals, we can usually divide these publications into three broad categories: scholarly, popular, and trade/professional publications.
| Scholarly Journals | Popular Journals | Trade/Professional Publications | |
|---|---|---|---|
| Purpose | Informs and reports on original research done by scholars and experts in the field. | Entertains and informs a general audience without providing in-depth analysis. | Reports on industry trends and new products or techniques useful to people in a trade or business. |
| Authors | Articles are written by subject specialists and experts in the field. | Articles are written by journalists, freelance writers, or an editorial staff. | Articles are usually written by specialists in a certain field or industry. |
| Audience | Intended for a limited audience - researchers, scholars, and experts. | Intended for a broad segment of the population, appealing to non-specialists. | Intended for practitioners in a particular profession, business, or industry. |
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