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Marketing

This guide is designed to help students and faculty access credible resources related to the study of marketing.

General Tips

  1. Realize that services often have their own terminology, jargon and abbreviations.  Look for glossaries or dictionaries.  Some sites will provide a definition when you hover over a word, others have a specific sub-page, or section at the bottom of a page.
  2. Familiarize yourself with the structure of the site.  Look for a site map, headings, subheadings and breadcrumbs.
  3. Use advanced search whenever possible.  If an advanced search option is not available, experiment in the standard search box with limiters, AND, OR or NOT, quotation marks etc.,
  4. Minimize information overload by making your search as specific as possible.

Government Websites

Business Statistics from the U.S. Government

Government Citations

Government documents use a specific style of citation which can be difficult to interpret.   Check out this straightforward explanation by Government Librarian Jen Kirk at Utah State University for help.